Within a perceptual map, a(n) __________ represents where a particular market segment's desired product would lie.

Within a perceptual map, a(n) __________ represents where a particular market segment's desired product would lie.

Within a perceptual map, a(n) __________ represents where a particular market segment's desired product would lie.



A.
point of parity

B.
strategic target

C.
PRIZM cluster

D.
ideal point

E.
benefit centroid


Answer: D


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