___ advertising is an arrangement in which the manufacturer and the retailer split the costs of advertising the manufacturer's brand.
a. Advocacy
b. Comparative
c. Institutional
d. One-to-one
e. Cooperative
ANSWER: e
___ advertising is an arrangement in which the manufacturer and the retailer split the costs of advertising the manufacturer's brand.
a. Advocacy
b. Comparative
c. Institutional
d. One-to-one
e. Cooperative
ANSWER: e