An ad for the new Magnifique perfume by Lancome shows that it can be purchased at Macy's. This ad is most likely an example of ___ advertising.

An ad for the new Magnifique perfume by Lancome shows that it can be purchased at Macy's. This ad is most likely an example of ___ advertising.




a. comparative
b. institutional
c. cooperative
d. advocacy
e. strategic


ANSWER: c


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