Angela and Dominic own Cincy by the Slice pizzeria. They are interested in keeping track of the number of mentions their store receives on sites like Twitter and Facebook, but they are unsure of which steps to take next. Which of the following resource would best meet their needs?
a. A listening platform with key word report capabilities
b. An insight platform that offers online focus group solutions
c. Web analytics software
d. An advanced customer database with predictive application
e. A social customer relationship management system
ANSWER: a