Derek has seen a commercial for a phone company so many times that he no longer pays attention to it. Derek is experiencing:
A) sleeping effect.
B) advertising burnout.
C) advertising wearout.
D) stimulus discrimination.
Answer: C
Derek has seen a commercial for a phone company so many times that he no longer pays attention to it. Derek is experiencing:
A) sleeping effect.
B) advertising burnout.
C) advertising wearout.
D) stimulus discrimination.
Answer: C