Elaine perceives Cadillac automobiles to be for older men, not for young professional women such as herself. Elaine's perception represents Cadillac's ___ in her mind.
a. status
b. frame
c. position
d. role
e. equity
ANSWER: c
Elaine perceives Cadillac automobiles to be for older men, not for young professional women such as herself. Elaine's perception represents Cadillac's ___ in her mind.
a. status
b. frame
c. position
d. role
e. equity
ANSWER: c