The place a product, brand, or group of products occupies in consumers' minds relative to competing offerings is referred to as a product's:
a. status
b. equity
c. frame
d. role
e. position
ANSWER: e
The place a product, brand, or group of products occupies in consumers' minds relative to competing offerings is referred to as a product's:
a. status
b. equity
c. frame
d. role
e. position
ANSWER: e