Every day around lunchtime, Rascal's Deli sends text messages advertising daily specials to customers on their GPS-enabled mobile phones. This is an example of:

Every day around lunchtime, Rascal's Deli sends text messages advertising daily specials to customers on their GPS-enabled mobile phones. This is an example of:


a. recency planning.
b. guerrilla marketing.
c. pioneering advertising.
d. executional style.
e. a seasonal media schedule.


ANSWER: a


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