Products such as snowblowers, chocolate Easter eggs, mittens, and sunscreen lotion are most likely to be advertised with a ___ media schedule.
a. flighted
b. pulsing
c. seasonal
d. continuous
e. consecutive
ANSWER: c
Products such as snowblowers, chocolate Easter eggs, mittens, and sunscreen lotion are most likely to be advertised with a ___ media schedule.
a. flighted
b. pulsing
c. seasonal
d. continuous
e. consecutive
ANSWER: c