For sports marketers, an inelastic demand curve means that they have greater flexibility in making pricing decisions. What can a sports marketer do to make demand for his or her product more inelastic?
a. Have a winning team that people want to see play.
b. Sell the rights to buy a season pass.
c. Eliminate all quantity discounts.
d. Use discriminatory pricing.
e. Any of these strategies will help render demand more inelastic.
ANSWER: a