Hasbro, Inc. hired actress Jamie Lee Curtis as its spokesperson to promote the company's board games. As part of the campaign, Curtis appeared in television spots dressed as characters from various Hasbro games such as Battleship, Monopoly, and Clue to promote the games as great Christmas gifts to parents who played the games as children. This promotion was intended to:
a. amuse consumers.
b. influence consumers to switch to Hasbro games.
c. act as a reminder advertisement.
d. persuade nonplayers of games to try them.
e. act as a persuasive device for the product category.
ANSWER: c