If items are ___, an increase in the sale of one good causes an increase in the sale of the other (and vice versa). Marketing Chapter 21 If items are ___, an increase in the sale of one good causes an increase in the sale of the other (and vice versa).a. inverseb. neutralc. complementaryd. substitutee. negativeANSWER: c Learn More : Share this Share on FacebookTweet on TwitterPlus on Google+