In advertising, the goal is to sell the ___, not the ___ of a product.

In advertising, the goal is to sell the ___, not the ___ of a product.

In advertising, the goal is to sell the ___, not the ___ of a product.


a. benefits; attributes
b. characteristics; appeals
c. values; traits
d. competitive edge; virtues
e. differential advantage; properties


ANSWER: a


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