In a survey designed to measure people's willingness to pay for fair-trade coffee, researchers found that most coffee drinkers were willing to pay an average price premium of:
A) 10 percent.
B) 20 percent.
C) 30 percent.
D) 40 percent.
Answer: A
In a survey designed to measure people's willingness to pay for fair-trade coffee, researchers found that most coffee drinkers were willing to pay an average price premium of:
A) 10 percent.
B) 20 percent.
C) 30 percent.
D) 40 percent.
Answer: A