One way to remember to incorporate a trial close into the sales presentation is the SELL Sequence. What does each letter in the word sell stand for?
Answer: One way to remember to incorporate a trial close into your presentation is the SELL Sequence: each letter of the word sell stands for a sequence of things to do and say to stress benefits important to the customer.
The word SELL help you remember to:
· Show the feature
· Explain the advantage
· Lead into the benefit, and
· Let the customer talk (by asking a question about the benefit (trial close))