___ is defined as the relationship between benefits and the sacrifice necessary to obtain those benefits.
a. Opportunity cost
b. Marketing utility
c. Market quality
d. Satisfaction percentage
e. Customer value
ANSWER: e
___ is defined as the relationship between benefits and the sacrifice necessary to obtain those benefits.
a. Opportunity cost
b. Marketing utility
c. Market quality
d. Satisfaction percentage
e. Customer value
ANSWER: e