Which of the following statements about a typical sales-oriented business is TRUE?
a. The company develops its products to meet the needs of specific groups of people.
b. The primary goal of the company is profit through customer satisfaction.
c. The company invests the majority of its resources in promoting its products and services.
d. The company is in business to satisfy customer wants and needs and deliver superior value.
e. the company focuses on what it is good at making.
ANSWER: c