It is difficult to achieve consistency and standardization of services because of which service characteristic? Marketing Chapter 12 It is difficult to achieve consistency and standardization of services because of which service characteristic?a. Customizationb. Simultaneous production and consumptionc. Intangibilityd. Perishabilitye. HeterogeneityANSWER: e Learn More : Share this Share on FacebookTweet on TwitterPlus on Google+