New subscribers to Men's Health magazine receive a free copy of Men's Health Total Fitness Guide. The Fitness Guide is an example of a(n):

New subscribers to Men's Health magazine receive a free copy of Men's Health Total Fitness Guide. The Fitness Guide is an example of a(n):


a. contest.
b. premium.
c. trade sample.
d. product placement.
e. loyalty incentive.


ANSWER: b


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