One of the fundamental premises of the modern field of consumer behaviour is that people often buy products not for what they do, but for what they:
A) cost.
B) mean.
C) look like.
D) promise.
Answer: B
One of the fundamental premises of the modern field of consumer behaviour is that people often buy products not for what they do, but for what they:
A) cost.
B) mean.
C) look like.
D) promise.
Answer: B