Point-of-purchase displays in grocery stores, coupons, premiums, and trial-size packages are most useful when the consumer is near the ___ stage of the AIDA model.
a. liking
b. awareness
c. action
d. preference
e. knowledge
ANSWER: c
Point-of-purchase displays in grocery stores, coupons, premiums, and trial-size packages are most useful when the consumer is near the ___ stage of the AIDA model.
a. liking
b. awareness
c. action
d. preference
e. knowledge
ANSWER: c