Shoppers Drug Mart periodically videotapes consumers and how they interact with new point-of-purchase displays in the cosmetics department. This is an example of:

Shoppers Drug Mart periodically videotapes consumers and how they interact with new point-of-purchase displays in the cosmetics department. This is an example of:



A) conducting qualitative research.
B) conducting experimental research.
C) conducting observational research.
D) tracking data on digital networking behaviour.


Answer: C


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