The capacity of a particular marketing channel member to control or influence the behavior of other channel members is known as:
a. channel power.
b. channel conflict.
c. channel control.
d. channel dominance.
e. channel inversion.
ANSWER: a
The capacity of a particular marketing channel member to control or influence the behavior of other channel members is known as:
a. channel power.
b. channel conflict.
c. channel control.
d. channel dominance.
e. channel inversion.
ANSWER: a