Marketing MCQ Marketing Chapter 16 The National Pork Board wants to create more consumer demand for pork products. The board has developed a(n) ___ that sets out how it will use all of the elements of the promotional mix to create a coordinated plan that will become an integral part of the organization's marketing strategy.

The National Pork Board wants to create more consumer demand for pork products. The board has developed a(n) ___ that sets out how it will use all of the elements of the promotional mix to create a coordinated plan that will become an integral part of the organization's marketing strategy.

Marketing Chapter 16

The National Pork Board wants to create more consumer demand for pork products. The board has developed a(n) ___ that sets out how it will use all of the elements of the promotional mix to create a coordinated plan that will become an integral part of the organization's marketing strategy.

a. promotional strategy
b. tactic for communication
c. mass aggregation strategy
d. communication objective
e. informative strategy

ANSWER: a

Marketing MCQ

The National Pork Board wants to create more consumer demand for pork products. The board has developed a(n) ___ that sets out how it will use all of the elements of the promotional mix to create a coordinated plan that will become an integral part of the organization's marketing strategy.

The National Pork Board wants to create more consumer demand for pork products. The board has developed a(n) ___ that sets out how it will use all of the elements of the promotional mix to create a coordinated plan that will become an integral part of the organization's marketing strategy.

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