The sales and market orientations differ on all of the following characteristics EXCEPT:
a. those to whom the product is directed
b. the firm's performance
c. the firm's business
d. the firm's primary goal
e. the tools to achieve goals
ANSWER: b
The sales and market orientations differ on all of the following characteristics EXCEPT:
a. those to whom the product is directed
b. the firm's performance
c. the firm's business
d. the firm's primary goal
e. the tools to achieve goals
ANSWER: b