When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, ___ is created.
a. a value line
b. a quality rift
c. planning excellence
d. customer satisfaction
e. expectation satisfaction
ANSWER: d
When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, ___ is created.
a. a value line
b. a quality rift
c. planning excellence
d. customer satisfaction
e. expectation satisfaction
ANSWER: d