Which of the following is the customers' evaluation of a good or service in terms of whether that good or service has met their needs and expectations?
a. Value
b. Perception
c. Attitude
d. Dissonance
e. Satisfaction
ANSWER: e
Which of the following is the customers' evaluation of a good or service in terms of whether that good or service has met their needs and expectations?
a. Value
b. Perception
c. Attitude
d. Dissonance
e. Satisfaction
ANSWER: e