When L'Oreal promotes the fact that they offer a high quality product for a lower price, they are positioning on:
A) price leadership.
B) specific attributes.
C) product class.
D) occasions
Answer: A
When L'Oreal promotes the fact that they offer a high quality product for a lower price, they are positioning on:
A) price leadership.
B) specific attributes.
C) product class.
D) occasions
Answer: A