Which of the following statements about specialty stores is true?
a. Specialty stores find it easy to compete on price with big-box stores.
b. Customers at specialty stores are not concerned with the distinctiveness of the merchandise or the store's
physical appearance.
c. Customers of specialty stores usually consider price to be secondary.
d. Specialty stores are ineffective test markets.
e. A typical specialty store carries a wider assortment of specialty merchandise than department stores.
ANSWER: c