Which type of segmentation divides a market by the amount of product bought or consumed?
a. Benefit segmentation
b. Characteristic segmentation
c. Usage-rate segmentation
d. Demographic segmentation
e. Psychographic segmentation
ANSWER: c
Which type of segmentation divides a market by the amount of product bought or consumed?
a. Benefit segmentation
b. Characteristic segmentation
c. Usage-rate segmentation
d. Demographic segmentation
e. Psychographic segmentation
ANSWER: c