Why is price lining a valuable tactic for marketing managers?
a. Price lining results in a greater inventory carrying charge.
b. It reduces confusion for its customers.
c. A company that uses price lining has more price markdowns and greater markup.
d. The price lining strategy allows the company to gain brand loyalty from its targeted segments.
e. Price lining tends to confuse customers and requires them to listen closely to the salesperson's pitch.
ANSWER: b