A fast-food giant invests in potato farms in the Midwest in order to stabilize its raw material prices. This is an example of:
a. situational integration.
b. backward integration.
c. balanced integration.
d. horizontal integration.
Answer: B
A fast-food giant invests in potato farms in the Midwest in order to stabilize its raw material prices. This is an example of:
a. situational integration.
b. backward integration.
c. balanced integration.
d. horizontal integration.
Answer: B