Marketing MCQ
Retailing Chapter 2
A retail firm that is setting goals based on the analysis of its ability to provide a profit level adequate to continue in business is setting _____ objectives.
A retail firm that is setting goals based on the analysis of its ability to provide a profit level adequate to continue in business is setting _____ objectives.
A retail firm that is setting goals based on the analysis of its ability to provide a profit level adequate to continue in business is setting _____ objectives.
a. liquidity
b. financial performance
c. profit performance
d. market performance
e. operating performance
Answer: B
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