The four basic types of objectives that a retailer can formulate are:
a. financial, gross margin return on sales, return on assets, and return on net worth.
b. equity, benefactor, consumer choice, and employment.
c. sales volume, market share, productivity, and profitability.
d. societal, market performance, personal, and financial performance.
e. marketing performance, profitability, productivity, and societal.
Answer: D