A VMS that achieves channel coordination when a dominant channel member exercises its power is called a(n) _____ marketing system.

A VMS that achieves channel coordination when a dominant channel member exercises its power is called a(n) _____ marketing system.

A VMS that achieves channel coordination when a dominant channel member exercises its power is called a(n) _____ marketing system.



a. corporate
b. community
c. administered
d. contractual


Answer: C


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