Achmed is trying to penetrate the Asian-American market in the U.S. Because of linguistic diversity in this demographic, he should run his promotions in English.
a. Yes, it is the national language.
b. No, Chinese is more commonly understood in that Demographic.
c. Yes, so that he does not exclude the general market.
d. No, the Asian-American demographic prefers media in their mother tongue.
Answer: d. No, the Asian-American demographic prefers media in their mother tongue.