An advertising campaign stating that BMW "outperforms most cars on the road even before you step on the accelerator" is an example of _____ segmentation.
A. benefit
B. demographic
C. geographic
D. VALS
E. SRI
Answer: A
Marketing MCQ
Marketing Chapter 2
An advertising campaign stating that BMW "outperforms most cars on the road even before you step on the accelerator" is an example of _____ segmentation.