As a warehouse club manager, you have noticed that this format's market share has stabilized. As such, you fear severe profit declines as warehouse clubs are now in the _____ stage of the retail life cycle.

As a warehouse club manager, you have noticed that this format's market share has stabilized. As such, you fear severe profit declines as warehouse clubs are now in the _____ stage of the retail life cycle.


a. introduction

b. growth

c. maturity

d. decline

e. vulnerability


Answer: C


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Retailing Chapter 4

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