Marketing MCQ
Retailing Chapter 4
As a warehouse club manager, you have noticed that this format's market share has stabilized. As such, you fear severe profit declines as warehouse clubs are now in the _____ stage of the retail life cycle.
As a warehouse club manager, you have noticed that this format's market share has stabilized. As such, you fear severe profit declines as warehouse clubs are now in the _____ stage of the retail life cycle.
As a warehouse club manager, you have noticed that this format's market share has stabilized. As such, you fear severe profit declines as warehouse clubs are now in the _____ stage of the retail life cycle.
a. introduction
b. growth
c. maturity
d. decline
e. vulnerability
Answer: C
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