The _____ theory suggests that all firms seek superior financial performance in an ever-changing environment, and as a result, firms are forced to change the elements of their retail mix to match changing consumer preferences.

The _____ theory suggests that all firms seek superior financial performance in an ever-changing environment, and as a result, firms are forced to change the elements of their retail mix to match changing consumer preferences.


a. wheel of retailing

b. retail accordion

c. retail life cycle

d. resource-advantage

e. monopolistic competitive


Answer: D


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Retailing Chapter 4

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