Astrid Furniture designs and sells bedroom furniture for people who are over six-feet tall which is a relatively small target market. Astrid is employing which targeting strategy?

Astrid Furniture designs and sells bedroom furniture for people who are over six-feet tall which is a relatively small target market. Astrid is employing which targeting strategy?


A. Differentiated marketing

B. Synchro marketing

C. Undifferentiated marketing

D. Concentrated marketing

E. Mass marketing



Answer: D


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