Marketing MCQ Marketing Chapter 7 Because sales people are in frequent contact with customers and are likely to understand their likes and dislikes, organizations use ________ forecasting, despite that it may sometimes be unreliable.

Because sales people are in frequent contact with customers and are likely to understand their likes and dislikes, organizations use ________ forecasting, despite that it may sometimes be unreliable.

Marketing Chapter 7

Because sales people are in frequent contact with customers and are likely to understand their likes and dislikes, organizations use ________ forecasting, despite that it may sometimes be unreliable.

a. direct
b. salesforce survey
c. lost-horse
d. trend extrapolation

Answer: b. salesforce survey

Marketing MCQ

Because sales people are in frequent contact with customers and are likely to understand their likes and dislikes, organizations use ________ forecasting, despite that it may sometimes be unreliable.

Because sales people are in frequent contact with customers and are likely to understand their likes and dislikes, organizations use ________ forecasting, despite that it may sometimes be unreliable.

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