Campbell's ads contain quick and easy recipes that can be made using Campbell's soups. This is an example of positioning by:

Campbell's ads contain quick and easy recipes that can be made using Campbell's soups. This is an example of positioning by:

Campbell's ads contain quick and easy recipes that can be made using Campbell's soups. This is an example of positioning by:


A. product class.

B. product use.

C. price/quality.

D. competitor.

E. cultural symbol.


Answer: B


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