Combining several products and offering the collection at a reduced price is referred to as ________ pricing.
A) by-product
B) product bundle
C) captive-product
D) optional-product
E) product line
Answer: b
Combining several products and offering the collection at a reduced price is referred to as ________ pricing.
A) by-product
B) product bundle
C) captive-product
D) optional-product
E) product line
Answer: b