Critics of sales promotions contend the increase in sales promotions is leading to a decrease in:
A. retailer power.
B. ad readership scores.
C. brand equity.
D. promotional traps.
E. consumer primacy.
Answer: C
Marketing MCQ
A. retailer power.
B. ad readership scores.
C. brand equity.
D. promotional traps.
E. consumer primacy.
Answer: C