Customers can "self-inflict" this type of competition when a brand name is perceived as unique and highly valued, and a retailer controls its sale.

Customers can "self-inflict" this type of competition when a brand name is perceived as unique and highly valued, and a retailer controls its sale.


a. Pure competition

b. Pure monopoly

c. Monopolistic competition

d. Oligopolistic competition

e. Perfect competition


Answer: B


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Retailing Chapter 4

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