Dali stationery and office supplies is a market leader in China. The company wants to expand its business and is setting up retail chains in other Asian countries. Which of the following new-product development strategies is being used by the company in the above scenario?

Dali stationery and office supplies is a market leader in China. The company wants to expand its business and is setting up retail chains in other Asian countries. Which of the following new-product development strategies is being used by the company in the above scenario?



a. Market development strategy
b. Market penetration strategy
c. Product development strategy
d. Product diversification strategy


Answer: A


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Marketing Chapter 13

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