Firms may also choose to introduce new products into markets in which they have already established positions to try to increase overall market share. These new offerings are called _____ brands.

Firms may also choose to introduce new products into markets in which they have already established positions to try to increase overall market share. These new offerings are called _____ brands.



a. universal
b. flanker
c. conjoint
d. congruous


Answer: B


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Marketing Chapter 13

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