Dividing the market on the basis of personality and/or lifestyles is referred to as _____.
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. socio economic segmentation
E. behavioural segmentation
Answer: C
Marketing MCQ
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. socio economic segmentation
E. behavioural segmentation
Answer: C