Gourmet restaurants and fast food chains cater to the same want satisfaction-a place to eat. However, at the gourmet restaurants you experience finely prepared cuisine served by a highly trained wait staff while at the fast food chains you may have to serve yourself. Which of the following characteristics of services best represents this difference?
a. Services are intangible.
b. Companies cannot easily standardize services.
c. Services are perishable.
d. Service standards shows wide variations.
Answer: d. Service standards shows wide variations.