How are marketers responding to the fragmentation of the consumer market?
A. They are using more direct selling to make event sponsorship more successful.
B. They are using less direct marketing.
C. They are using more sales promotions that are tied to local events.
D. They are employing clipping services to determine the effectiveness of their press releases.
E. They have basically ignored the fragmentation of the consumer market and continued doing business as usual.
Answer: C